Joseph Schell Photography

Posts Tagged ‘visual storytelling’

Bosavi Headlamps Marketing Material

Posted on: August 19th, 2013 by Joe No Comments

This past spring I had the opportunity to work with Dan Freschl, Bosavi Headlamps inventor and entrepreneur. Here’s a bit about the headlamp

“This headlamp is designed around a lithium-ion battery and optimized for USB recharge-ability and top performance. It charges up to 80% of full capacity in about an hour and lasts up to 65 hours.

The Bosavi Headlamp’s USB rechargeable battery is equivalent to 900 AAA batteries over the lifetime of the product. Bosavi can be easily recharged in the field from a wide variety of chargers including solar, power pack, and AA Battery Chargers.”

Buy one on Amazon here

And Special thanks to good friend Gabe Phillips for running around town with me and taking photos-

Magno-Grip

Posted on: March 26th, 2013 by Joe No Comments

MagnoGrip describes itself as a company emphasizing craftsmanship, innovation and design in their work tools.

Project: Creating web and print ready marketing material.

Client: SF Weekly

Posted on: January 27th, 2013 by Joe No Comments

Project: Kitchen Ink

Process: As part of a national photo series on chefs with tattoos I was selected to photograph San Francisco chefs. San Francisco is a city packed with restaurants and plenty of tattooed chefs that work at them. The story consisted of seven different photo shoots at different restaurants around today.

Result: The cover photograph and a five page spread.

Working the Graveyard Shift

Posted on: January 2nd, 2012 by Joe No Comments

After most people go to sleep, an entire population is just waking up and heading out the door to work. For these people, a regular workday starts at 11pm and ends at 7am, when they’ll head home to bed. Read more here.

SF Gay Rodeo

Posted on: September 8th, 2011 by Joe No Comments

The annual Best Buck in the Bay Rodeo and Festival, sponsored by Golden State Gay Rodeo Association took place in La Honda on Sept 10 and 11, 2012. Contestants participated in bull riding, steer roping, chute dogging and other rodeo staples.

The Queen of Tupperware

Posted on: September 8th, 2011 by Joe No Comments

Helen Waite is both a queen of tupperware and a drag queen extraordinaire, and hosts regular tupperware parties in San Francisco on the weekends. On weekdays Helen goes back to being Chaz Kujak, a male manager at a biotech company. See the full story here.

 

Sustainable Ocean

Posted on: September 2nd, 2011 by Joe No Comments

Kurt Lombard is a seafood foraging expert, and aims to prove that eating local (like, down the street local) could lead to a more sustainable future for the world’s oceans. See the full story here.

2 Mile Surf Shop

Posted on: September 2nd, 2011 by Joe No Comments

The small, unincorporated coastal berg of Bolinas, CA can be hard to locate, as residents are infamous for tearing down road signs that would help visitors find it. But for those who live there, and those who know how to navigate the winding backroads of Marin County, it has become a Bay Area surfer haven. And one of the focal points of the tight-knit surf community is the 2 Mile Surf Shop. Owned by Drew Reinstein, the shop employs several surf instructors lead by Lessons Manager Nick Kreiger, and an in-house surfboard maker, John Moore. Its name refers to that troublesome sign: legend holds that the very first one to be torn down read “Bolinas, 2 Miles.” Read more here.

TechShop San Francisco

Posted on: September 2nd, 2011 by Joe No Comments

Client: Think of TechShop as a gym, except instead of workout machines it’s all of the woodworking tools, electronics tools, saws, welders, laser cutters, routers, computer programs, and staff support that you’ll ever need. TechShop is amazing business model of fostering a creative community through shared resources has helped it become ground zero for many San Francisco start-ups. Whether the initial idea is to build the next super-computer or to tinker with an art project, TechShop is the place to turn dreams into tangible realities.

Project and Process: Creating member stories for marketing purposes. The process included working closely with the TechShop marketing team to seeking out interstering member stories that help show what is possible for members to achieve at TechShop.

Teotitlán del Valle-Rug Weavers

Posted on: September 1st, 2011 by Joe No Comments

While traveling in Oaxacan town of Teotitlán del Valle I befriended Francisco ‘Paco’ González and his mother, a family of weavers. Over several visits to their home they showed me the art of crushing dye for color in the rugs, the making of yarn from raw wool.

This community of Teotitlán del Valle is known for its woven wool rugs which use natural dyes such as those obtained by the cochineal insect. The making of the rugs begins the washing of the raw wool to rid it of dirt and residues. Next it is carded then spun into yarn. The yarn is wound into large balls to prepare for dying with natural dyes such as those obtained from the needle bush, indigo, cochineal, , Mexican marigold and others.