Joseph Schell Photography

Archive for the ‘Editorial’ Category

Salt River Horses-Spring 2014

Posted on: October 6th, 2014 by Joe No Comments


For almost five years now I’ve been periodically working on a personal photographic project capturing wild horses in the western USA. This past year, I had an opportunity to add to the imagery of the project, documenting the wild horses on Arizona’s Salt River. These horses are surprisingly close to the metropolis of Phoenix, only about an hour’s drive to the east.


I set out with my good childhood friend Chris Ramin to locate these river dwelling ungulates. Loaded down to camp for a couple days we headed east of Phoenix to the Salt River Basin. For many years, this area has been an oasis for the local population looking to cool down and enjoy the outdoors. We arrived in the late afternoon and began our search at the Phon D. Sutton and Coon Bluff Rec area, but came up empty-handed. We headed to our camp spot for the night and got up early the next morning and spotted the horses just a bit further upstream at the the end of Usery Pass Rd, just along the river.


We were stalking along the river, following fresh dung and horse tracks, when the horses emerged, coming right toward us, out of the cactus and scrubland along the basin. We hung out for several hours watching them roll in the rocks, cross the river, graze and mingle.

Enjoy the photos.


Salt_River_AZ_56 Salt_River_AZ_62 Salt_River_AZ_52

OHIO Designs-California Home and Design Magazine

Posted on: February 18th, 2014 by Joe 2 Comments


I recently had the pleasure of photographing OHIO Design Studio in San Francisco’s Mission District for California Home and Design Magazine. The studio prides themselves on affordable, high quality products made with superb design, materials, method and character.


Tamarancho Mountain Biking Flow Trail

Posted on: August 19th, 2013 by Joe No Comments

Get out your mountain bike, dust off your helmet and head north to mountain biking mecca Marin. I took some time to get to know the newly built Tamarancho Flow trail. What’s a flow trail, you ask? It’s a trail designed so bikers will “flow” downhill with ups and downs that counteract each other and minimize the use of your brakes.

The trail was built in seven months with a whopping 3,000 hours of volunteer work and the organizational prowess of Davey Simon and technical design of Jim Jacobsen. Above all, don’t be intimidated; the flow trail is for all levels. And if nothing else, it’s worth the gorgeous ride into the woods.


See more photos here.

Kite Boarding-Wind, Water and Guts

Posted on: August 19th, 2013 by Joe No Comments

I recently spent an afternoon out on SF Bay with Kite 415, the only IKO (International Kiteboarding Organization) affiliated school in San Francisco, to get an idea of how to get out kiteboarding on the bay and just how easy it is to do. Senior instructor Ovi Banuta and his professional team were friendly and helpful while offering lessons, with jet-ski assistance and radio helmets for beginners and more advanced riders; they also offer stand up paddle boarding.

We started out by getting a wet suit on–because of course, the Bay is not the warmest water in the world. Then, it was out to our dry land lessons, where we became more familiar with how to fly. After that it was out on a jet ski and into the water.

Find out more about the Kite 415 operation here. Check out the gallery for a visual walk through their process and some shots of the high flying action.

Occupational Series-On the Job photos

Posted on: August 19th, 2013 by Joe 1 Comment

Here’s a favorite of mine by Lewis Hines

I have always been fascinated by historical photographs of the industrial  labor force. Like the iconic black and white image in the ‘Lunch Atop a Skyscraper’ photo, which shows New York construction workers perched on a cross beam high above the city and the work of Lewis Hines documenting industry of all types. Taking these types of photos requires serious access. I have done my best to help document the industrial labor force today by covering related stories for local publications. Here are a few of those projects. I expect more to come soon.

See more industrial photos here.

Wild Horses of the West-Oregon-Utah-Nevada-Arizona

Posted on: August 19th, 2013 by Joe No Comments

Several years ago, I stumbled across an article about wild horses in the United States. I found myself shocked simply by their existence: knowing there are thousands of wild horses roaming almost every state in the Western US. Intrigued, I set out with my wife, Anna Schell, and headed up to Cedarville, CA, on the CA/NV border to see some of the wild horses and document an official Bureau of Land Management (BLM) “round up” of the animals, which they frequently orchestrate for population control. Ever since that experience, I have continued to be fascinated by the wild horse phenomenon. Which is why, this past summer, I spent several weeks seeking out wild horses in Utah, Arizona, Nevada and Oregon.

Check out more pics here from past visits to the wild horses. Thanks

New Interior Design and Architectural work

Posted on: August 19th, 2013 by Joe No Comments

Here’s some recent design photography work for several clients Alden Miller Interior Designs, OHP and California Home and Design Magazine. Enjoy

Archtecture for Humanity

Posted on: August 19th, 2013 by Joe No Comments

This past spring I took an opportunity to volunteer with Architecture for Humanity and after several projects they asked me to photograph their newly renovated space. Here are some of the photos from the shoots. Thanks, let me know if you have any questions.

America through the Eyes of the Rodeo

Posted on: August 19th, 2013 by Joe 1 Comment

I have always been drawn to cowboy culture and all of the gritty romanticism that comes with it. In researching rodeos to potentially photograph, I discovered a variety of themed rodeos that appeal to a diverse range of people. Which surprised me. I never knew how many types of rodeos are out there. In the past four years, I have attended a gay rodeo in the South Bay Area, an all black rodeo in Oakland, a Native American rodeo in Round Rock Arizona and several other rodeos in California, Oregon and Washington.

Through photographing these rodeos, I began to realize that rodeo culture in the US is much more diverse and farther reaching than I originally thought. It has been a real pleasure learning more about it. Here is a selection of photos from my ongoing rodeo project. Hope you enjoy, and thanks for taking a look.

Bosavi Headlamps Marketing Material

Posted on: August 19th, 2013 by Joe No Comments

This past spring I had the opportunity to work with Dan Freschl, Bosavi Headlamps inventor and entrepreneur. Here’s a bit about the headlamp

“This headlamp is designed around a lithium-ion battery and optimized for USB recharge-ability and top performance. It charges up to 80% of full capacity in about an hour and lasts up to 65 hours.

The Bosavi Headlamp’s USB rechargeable battery is equivalent to 900 AAA batteries over the lifetime of the product. Bosavi can be easily recharged in the field from a wide variety of chargers including solar, power pack, and AA Battery Chargers.”

Buy one on Amazon here

And Special thanks to good friend Gabe Phillips for running around town with me and taking photos-